00 · The door
NOX Silence Studio measures how often AI assistants recommend your company in real buying situations — and who they recommend instead. You get the number, how it was measured, a prioritised fix list, and a re-measurement 90 days later. The Silence Index 3 990 €.
Walk the aisle ↓
We make companies appear, not disappear.
01 · The moment before
The decision is made before anyone visits your site. Two in three Google searches already end without a single click (SparkToro 2026): the answer is given, the visit never happens. That moment before is the whole product — and it is where most companies are silent.
02 · Your company
Enter a website. The scan reads six things: whether an AI can even get into your site, and whether it carries claims the EU restricts. Free, no email, two seconds.
03 · Why silence
The brief was to measure whether AI lies about brands. In real audits it barely did. It left companies out. So we measure absence.
04 · Proof
Measured 1–16 Sep 2026 on one answer engine, in three languages, from festivals to dentists. Every number traces back to a single answer. We publish no names: a measurement belongs to the company measured.
05 · Pricing
An AI does not quote a "request a quote" page as an answer. So the prices are visible — on our own site first.
Recommended
When you want to know whether AI names your company — and whether the number moves after the fixes.
3 990 €
1 995 € on order · 1 995 € after the re-measurement
8 buying situations, about 57 questions, a 40-check gate before any report is sent.
When you have a store and want to see both moments: the AI's answer and the shopper in the aisle.
12 900 €
50 % on order · 50 % after the final report · travel within the EU included
An audit and a month of observation. In the store I observe anonymously and film no one.
When visibility is ongoing work, not a one-off check.
24 900 €
4 × 6 225 € quarterly · travel within the EU included
AI behaviour is tracked all year, and every quarter ends in a new audit.
Several brands, languages, countries or stores?
We build the measurement around your situation: your own industry benchmark set and a schedule that fits you.
06 · Book
Pick a time. We look at what you want to find out and whether the Silence Index measures it — or I tell you straight that it doesn't. No sales pitch.
Nikolai Laihanen · Helsinki · the person on the call is the one who runs the measurement
Prefer email: [email protected]
Because the first step of a buying decision moved out of the search results. Two in three Google searches now end without a single click (SparkToro 2026), and Cloudflare measures machines at more than half of all web traffic. Sites are increasingly read by a machine on a person's behalf. If the machine cannot make sense of yours, the company is left out of the answer the buyer sees — and nobody tells you.
Yes, and that is the point. The page can be read with no login, no paywall, no consent wall and no JavaScript. A machine-readable company card lives at /.well-known/agent.json: the same facts as the human pages — identity, services, prices and how an engagement starts. The same check is what we run on a client's site.
NOX Silence Studio is a measurement studio in Helsinki. It measures how often an AI assistant names a company in real buying situations, who it names instead, and which machine-readable gaps on the company's site explain the difference. The client gets the number, how it was measured, a prioritised fix list and a re-measurement after 90 days. The Silence Index is 3 990 €; a scan of the site is 0 €.
Nikolai Laihanen, Helsinki. A one-person studio: the same person measures, writes the report and answers the email.
The Silence Index 3 990 € (an audit and a 90-day re-measurement), The Moment Before 12 900 € (an audit, a month of observation and three days in your store), The Silence Year 24 900 € (a full year). Measurements across several brands, languages or markets are priced separately. The scan is free.
No. Nobody can honestly promise that. We promise the number, how it was measured, and whether it moved in 90 days.
No cookies, no identifiers, nothing that could identify you. The scan RESULT is stored: the domain, the time and the outcome of the six checks. It is the studio's own measurement corpus — the same kind as the 13 companies whose numbers are on this page. A row shows the site that was scanned, never who scanned it. Kept for 24 months.